The work undertaken by JDC BrandTruth and partners for clients are confidential to the client.

Some of initiatives that I have led or worked on with partners include the Kraft Australia Corporate Brand Strategy, Kraft Disney World on Ice, Kraft Peanut Butter national recall, multiple brand campaigns for Vegemite, Kraft Grocery and Cheese brands, Coca-Cola brands– Coca-Cola, Coke Light, Coke Zero, Sprite, Fanta, Dasani, Coca-Cola Promise of One, Coca-Cola-McDonald’s multiyear glass promotions, Coca-Cola Beijing Olympics events, Proton Power of One and Power Window promise, Lotus print campaigns, LeapEd Brand Manifesto and expansion, International Advertising Association debates, to name a few.

Some of work that can be seen on public domain is shown below. From time to time we will include other work that we source on the public domain.

Coca-Cola "Promise of One"

Agency: McCann Erickson, Malaysia