Are big brands doomed to oblivion?

Are big brands doomed to oblivion?

IAA Malaysia chief: A brand must bring its purpose to life in a relevant way WHERE does a brand stand in an age of disruption where changes are taking place at the blink of an eye? Can it survive amid the transformative changes and still be relevant and meet its...
Tips for a Healthy Brand

Tips for a Healthy Brand

Saturday, 14 Jul 2018 STUDY the minutes of board meetings of companies and the discussions mainly centre on performance, governance, managing risk, reputation and maybe about people. Only in rare cases is branding discussed. Elaborating on the above scenario,...
Does creativity pay?

Does creativity pay?

Professionals argue their cases in IAA debate series WHAT is an idea worth? Are creators being justly rewarded for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators? Then again, creativity cannot thrive...
IAA Ignite Fires Up

IAA Ignite Fires Up

20 May 2017 EVERYWHERE in the world, the burning question in people’s minds is “Who Owns The Brand? Marketer or Consumer?” This was, to a certain degree, answered at the joint International Advertising Association (IAA) (Malaysia chapter) and DentsuAegis Network...
Leap-Ing Ahead With Quality

Leap-Ing Ahead With Quality

20 May 2017 LEAPED Services Sdn Bhd, a Malaysian homegrown education services provider that was established in late 2010 as the education services provider to the Yayasan Amir Trust Schools Programme, is set to expand. A wholly-owned company of Khazanah Nasional...
IAA Malaysia’s New Faces And The Big Debate!

IAA Malaysia’s New Faces And The Big Debate!

5 May 2017 The International Advertising Association (Malaysia Chapter) held its 24th AGM at the Royal Selangor Club in Bukit Kiara recently. The office bearers for 2017-2018 are John D Chacko (President), Omar Shaari (Vice-President), Prabha Nayar (Honorary...
Education Provider Honoured

Education Provider Honoured

11 August 2014 KUALA LUMPUR: LeapEd Services Sdn Bhd, a local education services provider, won the Asia HRD award for “Contribution to the Organisation” at a gala held at the Shangri-La Hotel recently. Guest-of-honour Deputy Prime Minister and Education Minister Tan...