Are big brands doomed to oblivion?

Are big brands doomed to oblivion?

IAA Malaysia chief: A brand must bring its purpose to life in a relevant way WHERE does a brand stand in an age of disruption where changes are taking place at the blink of an eye? Can it survive amid the transformative changes and still be relevant and meet its...
Tips for a Healthy Brand

Tips for a Healthy Brand

Saturday, 14 Jul 2018 STUDY the minutes of board meetings of companies and the discussions mainly centre on performance, governance, managing risk, reputation and maybe about people. Only in rare cases is branding discussed. Elaborating on the above scenario,...
Does creativity pay?

Does creativity pay?

Professionals argue their cases in IAA debate series WHAT is an idea worth? Are creators being justly rewarded for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators? Then again, creativity cannot thrive...